“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”